{"title":"Insider Preview","description":"\u003cp\u003eYou're here before everyone else — and that means something to us. These are products we're still getting ready to share with the world. Not live yet, but close. We're glad you're along for the ride.\u003c\/p\u003e","products":[{"product_id":"iced-coffee-vanilla-cream-candle","title":"Iced Coffee + Vanilla Cream Wax Melt","description":"\u003cdiv\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot the coffee from a drive-through window. Not a seasonal latte with six ingredients on the chalkboard. This is the cup you make at home — black, strong, poured over ice — with just enough cream to take the edge off.\u003c\/p\u003e\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIced Coffee + Vanilla Cream opens with deep, roasted coffee. No sweetness leading the way, no fruit notes trying to dress it up. Just that particular smell of a fresh pot in a quiet house, bold and grounding and exactly right. A smooth cream heart softens the middle — present but not pushy, the way a splash of cream should behave. The base settles into vanilla, musk, and a gentle sweetness that rounds everything out without ever losing the coffee underneath.\u003c\/p\u003e\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe kind of scent that makes a room feel lived-in and unhurried. Like nobody's in a rush to be anywhere else.\u003c\/p\u003e\n\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43476870791256,"sku":"BBCC-3020-03-001","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-8660916841871124813.svg?v=1771697087"},{"product_id":"tied-timber-wax-melt","title":"Tide \u0026 Timber Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis one is another maker's pick — and it's a different kind of coastal than anything else in the catalog.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTide \u0026amp; Timber isn't open ocean. It's the pier. The worn wood planks underfoot, the salt air coming in off the water, the particular kind of quiet that happens when you're standing at the place where land stops and something bigger begins. Salt air and soft aldehydic notes open the fragrance clean and airy, lifted by a touch of lemon and the faintest whisper of melon — bright without being sharp, fresh without being cold. Lily, rose, and cyclamen drift through the middle, the kind of light florals that feel like they belong near the water rather than in a garden. Then musk and cedarwood settle in at the base, warm and grounded, the worn timber beneath your feet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eClean, calm, and quietly alive. The feeling of being exactly where you're supposed to be.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43547737686104,"sku":"BBCC-3020-02-007","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-6009422558034330257.svg?v=1771697371"},{"product_id":"bergamot-sandalwood-wax-melt","title":"Bergamot + Sandalwood Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome scents announce themselves. Bergamot + Sandalwood is one of them.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBright bergamot opens clean and confident — citrus with an edge, the kind of top note that clears the air and sets a tone. Violet flowers soften the opening just enough to keep it from feeling harsh, a quiet counterweight that adds complexity without pulling it feminine. The heart moves into smooth sandalwood and soft florals, warm and structured, the kind of middle that holds everything together without calling attention to itself. Then patchouli and pine close it out — earthy, grounded, and deliberate. The finish that makes this one a Reserve.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBold without being loud. Refined without being soft. Bergamot + Sandalwood is built for people who know exactly what they want a room to feel like.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43547744927832,"sku":"BBCC-3020-03-005","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-8145254682151830661.svg?v=1771697236"},{"product_id":"red-velvet-wax-melt","title":"Red Velvet Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eYou know exactly what this smells like before you even open it. It's the cake on the counter at every family gathering that mattered. The one somebody's grandmother made. The one people hovered near before dinner because they couldn't help themselves.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eRed Velvet opens with warm, buttery vanilla and a soft whisper of fruit — rich right from the start, no slow build required. The heart is pure vanilla, smooth and familiar, the kind that wraps around a room the way a warm kitchen does on a cold afternoon. The base deepens into tonka bean and sandalwood, adding just enough weight to keep it from floating away into pure sweetness. Grounded, creamy, and completely at ease.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is comfort, made intentional. The kind of scent you put on when the day needs to feel a little softer.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43705546702936,"sku":"BBCC-3020-03-004","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-6009422557866831382.svg?v=1771697197"},{"product_id":"the-legacy-wax-melt","title":"The Legacy Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery family has a room that smells like this. Maybe it was a grandfather's study, a father's workshop, or just the particular way a house smelled on Sunday mornings when the whole family was still under one roof. The Legacy is that room — bottled.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBergamot and cedar leaf open the fragrance with a clean, quiet authority. Nothing showy. Just the kind of presence that walks in and fills the space without announcing itself. Soft florals follow — lily, sheer jasmine, and freesia — not feminine, just refined. The kind of elegance that belongs to someone who's been around long enough to stop trying too hard. The base is where this one settles into something real: woody notes, moss, musk, and a warm thread of bourbon that ties it all together. Grounded, composed, and built to last.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Legacy isn't about a scent. It's about the people who shaped you, and the rooms where it happened.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43705546834008,"sku":"BBCC-3020-03-002","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-3532442766297290580.svg?v=1771696954"},{"product_id":"morning-drift-wax-melts","title":"Morning Drift Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot every scent needs a story. Some just need to be there when the day starts.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMorning Drift opens with bright lemon and cool mint — clean and light, the kind of combination that makes a room feel like it just got a window opened. White florals drift through the heart, soft and unhurried, adding just enough presence to keep it from being purely citrus. Ambrette and musk settle in at the base, smooth and easy, the kind of finish that doesn't announce itself — it just keeps the whole thing grounded and steady.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSimple. Fresh. The scent version of a morning that's going exactly right.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43735312072792,"sku":"BBCC-3020-01-004","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-5456605703154508076.svg?v=1771697331"},{"product_id":"golden-bloom-wax-melts","title":"Golden Bloom Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome scents are just good for the room. No explanation needed, no occasion required. Golden Bloom is that kind of scent.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBergamot and tangerine open with a clean, sunlit brightness — citrus that feels warm rather than sharp, the kind that lifts the air in a room the way good weather lifts a mood. Nectarine blossom drifts through the heart, soft and fruity and quietly floral, just enough to add depth without pulling this away from its easy, cheerful character. White musk and amber close it out at the base — warm, smooth, and steady — the kind of finish that keeps the whole thing from fading too fast.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eLight without being thin. Bright without being loud. The scent equivalent of a good day with nothing on the agenda.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43735315152984,"sku":"BBCC-3020-01-002","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-4304810098563177936.svg?v=1771697279"},{"product_id":"seastone-drift-wax-melt","title":"Seastone Drift Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIowa isn't the coast. But sometimes a room can be.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSeastone Drift opens with marine minerals and clean ocean air — not sharp, not synthetic, just that particular coolness that hits you when you get close enough to water to feel it. Cypress, sea salt, and coastal driftwood fill the middle, adding structure and depth the way weathered timber and worn stone do along a shoreline that's seen some weather. The base settles into ambergris, cedar, and white musk — smooth, quiet, and unhurried, like the water after the wind dies down.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo sweetness. No tropical fruit. No resort lobby. Just open water, clean air, and the kind of calm that comes from being somewhere that puts things in perspective.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43735341465688,"sku":"BBCC-3020-02-008","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-4662846272737966473.svg?v=1771697809"},{"product_id":"barrel-butter-wax-melt","title":"Barrel \u0026 Butter Wax Melt","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSome scents are for the morning. Barrel \u0026amp; Butter is for after.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCream and butterscotch open the fragrance warm and rich — not candy-sweet, but the real kind of butterscotch. The kind that comes from a pot on the stove, not a wrapper. Bourbon whiskey moves through the middle like it belongs there, smooth and unhurried, adding depth and a quiet edge that keeps this from tipping into dessert territory. Vanilla and musk settle in at the base, easy and familiar, the kind of finish that stays in the room long after the wax has cooled.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is a grown-up comfort scent. Sweet where it counts, grounded where it matters. The kind of thing you put on when the week is finally over and the house is finally quiet.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43735342088280,"sku":"BBCC-3020-02-009","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-6006044860609911681.svg?v=1771697865"},{"product_id":"bay-burl-wax-melts","title":"Bay \u0026 Burl Wax Melt","description":"\u003cdiv\u003eSome tobacco scents lean into smoke. Others lean into sweetness. Bay \u0026amp; Burl doesn't do either.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eCrisp bay leaf and fir needle open the fragrance with a clean, forest-like brightness — cool and herbal, like the first breath of air stepping outside on a morning that hasn't warmed up yet. Warm cedarwood and bergamot settle into the middle, adding structure and balance without pushing toward either wood or citrus too hard. Then tobacco leaf closes it out at the base — dry, natural, and cured rather than burned. No sweetness. No smoke. Just the leaf itself, honest and grounded.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eBay \u0026amp; Burl is a tobacco scent for people who actually spend time outdoors. Quiet, composed, and built to last all day.\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHand-poured in small batches using 100% natural soy wax, crafted for a clean melt and steady fragrance release.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Backbone Craft Company, LLC","offers":[{"title":"Default Title","offer_id":43735356342360,"sku":"BBCC-3020-02-012","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/9165\/5768\/files\/0001-6682710702134187977.svg?v=1771697833"}],"url":"https:\/\/www.backbonecraftco.com\/collections\/insider-preview.oembed","provider":"Backbone Craft Company, LLC","version":"1.0","type":"link"}