Plain & Honest Foaming Hand Soap — Sometimes Simple Is Exactly Right
Some people don't want a scent. They just want clean.
That's not a complaint. That's a preference — and it's a valid one. Plain & Honest exists for the person in your house who doesn't need their hand soap to have a personality. The kid with sensitive skin. The person who's fragrance-sensitive. The kitchen sink that gets used twenty times a day by everyone, regardless of what they prefer. The bathroom counter that just needs to work.
There's no fragrance here. That's not an oversight — it's the whole point.
What is here: aloe vera that soothes and moisturizes while you wash, vitamin E that nourishes without leaving a film, and a formula that's pH balanced so it stays genuinely gentle on skin. Sulfate-free, so it won't strip your natural oils. Paraben-free, no harsh preservatives. Fragrance-free, filler-free. Cruelty-free and 100% vegan. Prop 65 compliant.
It lathers clean. Rinses clean. Leaves your hands feeling like you just washed them, and nothing else.
That's it. That's the whole thing.
Plain & Honest is part of our Essentials Collection and part of a sub-line we built specifically for people who need fragrance-free options without sacrificing quality. Same small-batch standards. Same Iowa-made production. Just nothing added that doesn't need to be there.
Tough on dirt. Gentle on your hands. That's a promise we can keep every time.
Launching June 1.