Privacy policy

Last Updated: February 19, 2026

Backbone Craft Company, LLC (“Backbone,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). Backbone Craft Company, LLC is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, billing address, shipping address, phone number, and email address
Financial information including payment method, transaction details, payment confirmations, and other payment details (processed securely by payment providers)
Account information including your username, password, security questions, preferences, and settings
Transaction information including items viewed, added to cart, purchased, returned, exchanged, or canceled, and your past transactions
Communications with us, including the information you include in customer support inquiries
Device and technical information including IP address, browser type, device identifiers, and network information
Usage information relating to how you interact with or navigate the Services

Personal Information Sources

We may collect personal information from the following sources:

Directly from you when you create an account, place an order, communicate with us, or otherwise use the Services
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies
From our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf
From our marketing, analytics, advertising partners, or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. To process payments, fulfill orders, manage returns or exchanges, maintain your account, arrange shipping, enable product reviews, and create a customized shopping experience.
Marketing and Advertising. To send marketing, advertising, and promotional communications by email, SMS, or postal mail, and to show you online advertisements based on your activity on the Services.
Security and Fraud Prevention. To authenticate your account, detect and investigate fraudulent or malicious activity, and secure our Services.
Communicating with You. To provide customer support and maintain our business relationship with you.
Legal Reasons. To comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

To Shopify, vendors, and other third parties who perform services on our behalf (e.g. payment processing, fulfillment, analytics, customer support, cloud hosting)
To business and marketing partners to provide marketing services and advertise to you, including personalized advertising based on your online activity. Our partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to opt out of targeted advertising.
When you direct or consent to disclosure, such as when shipping products or using social media integrations
Within our corporate group or affiliates
In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, or to protect or defend our rights and the rights of our users

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Website Analytics & Session Replay (Microsoft Clarity)

We use Microsoft Clarity to understand how visitors interact with our website through session replays, heatmaps, scrolling behavior, and interaction metrics. This helps us improve usability, performance, security, and marketing effectiveness.

Clarity collects data using cookies and similar technologies, including pages visited, clicks, scrolling behavior, device and browser information, and approximate location. Sensitive personal information such as payment details is not recorded. For more information, please review the Microsoft Privacy Statement.

Website Analytics (Google Analytics)

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics collects information such as pages visited, time spent on pages, navigation paths, device and browser information, and approximate geographic location. This data is used to improve website performance, content, and marketing effectiveness.

Learn more at the Google Privacy Policy and How Google Uses Information from Sites or Apps That Use Our Services.

Advertising & Marketing Services (Google, Snapchat & Facebook)

We use advertising and marketing services including Google Ads, Google Merchant Center, Snapchat Ads, and Facebook Ads to promote our products and measure the effectiveness of advertising campaigns.

These services may collect information using cookies and similar technologies, including interactions with ads, pages visited, products viewed or purchased, device and browser information, and advertising identifiers. This information may be used to deliver targeted advertisements and analyze campaign performance. These providers process data in accordance with their own privacy policies.

Email, SMS & Customer Communications (Klaviyo)

We use Klaviyo to manage email and SMS communications, including marketing messages, abandoned cart reminders, order notifications, and promotional offers. Information collected may include your name, email address, phone number, purchase history, message engagement, and communication preferences.

Message frequency may vary. SMS messages may be subject to carrier messaging rates. You may opt out of marketing emails or SMS messages at any time using the unsubscribe or opt-out instructions provided in any message.

Customer Reviews, Loyalty & CRM

We use third-party services to support customer engagement, including:

Klaviyo Reviews to collect and display customer reviews
Casa Loyalty to administer rewards and loyalty programs
HubSpot as a customer relationship management (CRM) platform

These services may process information such as name, email address, purchase history, review content, loyalty activity, and communications. Participation in reviews or loyalty programs is voluntary and subject to the applicable provider’s terms and privacy practices.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties, including the accuracy, completeness, or reliability of information found on those sites. Please review their policies before providing personal information. Our inclusion of such links does not imply any endorsement of their content or operators.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age. If you believe a child has provided us personal information, please contact us to request deletion.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

Right to Access / Know. You may request access to personal information we hold about you.
Right to Delete. You may request that we delete personal information we maintain about you.
Right to Correct. You may request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may request a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information or opt out of processing for targeted advertising purposes. You may exercise this right by contacting us or using the opt-out link where indicated on the Services.
Managing Communication Preferences. You may opt out of promotional emails at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails related to your account or orders.

We honor Global Privacy Control (GPC) signals where required by law. If you visit our website with GPC enabled, we will treat this as a request to opt out for the device and browser you use. To learn more, visit globalprivacycontrol.org. We do not otherwise recognize “Do Not Track” signals.

You may exercise any of these rights by contacting us using the information below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf, subject to proof of authorization. We will not discriminate against you for exercising any of these rights.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence, including in the United States. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page with an updated “Last Updated” date and provide notice as required by applicable law.

Contact

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Backbone Craft Company, LLC
DBA Backbone Craft Co
support@backbonecraftco.com